LU students may protest, but lawyers explain why Lipscomb is no longer allowed to use its own initials

Lipscomb has been buzzing with chatter after news broke Friday night that the university officially would begin removing all use of the acronym “LU” from campus. The university had been contacted by Virginia-based Liberty University, which claimed ownership of the abbreviation. Assistant Vice President of Communication and Marketing Kim Chaudoin said the university will return to “Lipscomb” being the primary logo for the school. “In the whole scheme of the 122 years that the university’s been around, this is just a very small blip on the screen,” Chaudoin said. “Yes, it seems like kind of a big deal now, but Lipscomb has always been the Lipscomb brand.” Chaudoin said that although Lipscomb would still love to keep “LU” as a part of the school, the campus will not allow a logo controversy to throw a wrench in the gears. “We would prefer to be able to use this mark,” she said. “[But] Lipscomb is still Lipscomb, and we’re bigger than two letters. We’re bigger than a logo.” Many Lipscomb students have expressed their shock at the move. “I honestly think it’s kind of dumb,” says Emily Dunn, a senior family relations major. “Aren’t there other universities that use the same abbreviations? I think we should be able to use it because we are Lipscomb University…LU. “But I don’t necessarily think we should go to court over it, either.” Junior English major Melissa Pinhal suggested Liberty take a look at other schools that could potentially use the “LU” acronym, including Lund University, Lincoln University, Lancaster University, Lamar University, Lawrence University, Lehigh University, Loughborough University, Laurentian University, Lindenwood University, Lakehead University, Lingnan...