by Sam Webb | Nov 11, 2014 | News Slider
Cracker Barrel communications representative Maria Janella Escobar spoke to the importance of corporate communication at November’s installment of Media Masters Monday night in the Ezell Center. Escobar is the director and head of corporate communications at the restaurant. She worked with FedEx, Hilton Hotels and St. Jude Children’s Research Hospital before joining Cracker Barrel’s communications team. Corporate communication is a multi-faceted field, mixing various elements of the business world into relaying a message to those in the public. Part of Escobar’s work involves communicating the Cracker Barrel brand to the company’s audience. Those duties include refining the marketing campaign. She explained that businesses have to find a way to relate to their customers through marketing. “It’s just talking to people, and that is how people relate to companies and brands.” Escobar said. Escobar also explained the difference between a crisis and an issue in the corporate communications world. A crisis is an unexpected event that cannot be prepared for. An issue is a reoccurring problem that can be prepared for. She said that accountability is a must when working in communications. “When you make a mistake, you have to admit you made a mistake,” Escobar said. A big part of any company is working in the present to ensure a bright future. Escobar said she hopes the popular country-themed restaurant’s reputation can grow while still maintaining the brand’s timeless value. To Escobar, the company needs to remain true to its traditional values and atmosphere, opposed to rebranding campaigns that many restaurants are undergoing. The communications expert took questions from the audience, sharing her knowledge with the communication-minded crowd of...
by Martin Baker | Oct 23, 2014 | News Slider
Start your engines because Lipscomb SALT will be hosting a Race for W.O.M.E.N. Mario Kart tournament Oct. 23 and 24 in the student center. Enter for your opportunity to win many of prizes. First place will receive four tickets to the Nashville Zoo. Second place wins a deep-dish pizza dinner courtesy of 312 Pizza. Third place will receive four free games at Laser Quest. And fourth place gets two movie tickets to Regal Hollywood 27. There will also be door prizes including gift cards to Macaroni Grill, Red Lobster, Starbucks, Cracker Barrel, Moe’s Bucks, True Blue Salon and more. It only costs $5 to enter and it’s for a great cause. W.O.M.E.N. is a great organization that helps women in need. They help women suffering from domestic violence, HIV/AIDS, rape, severe poverty and much more. You can register for the tournament on their website and check out their Facebook...
by Leah Raich | Oct 16, 2011 | News Slider
Students in search of good quality and good value likely would appreciate that some of Nashville’s best eats, coffee and entertainment can be found not far from campus. That’s at least according to readers of the Nashville Scene, which highlights Lipscomb student favorites in this year’s “Best of Nashville 2011: Culinary Heroes and Villians” issue. As is the case every year, the best-of issue offers its picks and readers’ choices for a number of categories, including places to get used clothes or hot Joe. For the “Best Breakfast” category, the readers suggestions aren’t particularly unpredictable: Pancake Pantry, Noshville and Cracker Barrel. “Best Cheap Eats” suggests Calypso Café, Local Taco and Mas Tacos. Need a good cup of Joe and a nice study atmosphere? Readers of the Scene recommend Fido, Frothy Monkey or Bongo Java. All are less than 10 minutes from the Lipscomb campus. For a list of all the Best of Nashville 2011 results, visit...
