by Hunter Moss | Nov 11, 2010 | Uncategorized
On November 9, PRSSA (Public Relations Students Society of America) members were invited to have breakfast with Katie Paine, CEO and founder of KDPaine & Partners LLC, at the Pancake Pantry – a Nashville tradition. The consultancy measures the effectiveness of social media and traditional public relations. Paine’s insight into social media encouraged students to investigate its power. Paine discussed several topics about social media. She answered the questions with substantial evidence saying public relation practitioners must engage their clients in social interaction. Twitter and Facebook navigates the ability for companies to reach an entire new audience. “CEOs engaging in a social media presence must participate in the conversation,” comments Paine. “Ignorant company executives will fall quickly behind competitors already ahead.” The nationally renowned social media expert (twitter: KDPaine) offers expert guidance for using various metrics to better understand the value of any communications programs and social media efforts. “Social media is becoming very important in public relations,” says Marlee Vogel, freshman communication major from Kingsport, Tenn. “Public relations majors and minors will find [that] measuring their client’s social media presence [will be] crucial in the future.” Later in the day, the same PRSSA members attended a professional luncheon where Paine gave a speech on her social media measurement methods. This professional development opportunity is one of many benefits of PRSSA membership. The chapter held its monthly meeting in the Ezell Building. Select students gave a report of the day’s events. Monica Wentworth, director of the Career Development Center, was November’s speaker and provided insight the importance of utilizing social media for finding a job. LinkedIn was given as an...
by Hunter Moss | Oct 8, 2010 | News Slider
Students interested in pursuing careers in public relations should attend the next PRSSA meeting (Public Relations Student Society of America) at 6:30 p.m. Tuesday in Ezell 109. This second meeting of the revamped chapter is designed to help students get a taste of their chosen professional field before graduating and seeking employment. “In an increasingly competitive job market, students need to explore every possible way to become stronger candidates,” said Kay McDowell, internship director for the Department of Communication and Journalism. “Professional organizations offer a wonderful opportunity to learn the latest industry trends, network with seasoned professionals and gain practical resume-building experience.” PRSSA offers professional development, resume enhancement sessions and networking opportunities. This year, the chapter is focusing on strengthening the students’ resumes by supplementing experiences and professional development outside of the classroom. The chapter brings in professionals and public relations practitioners for its monthly meetings covering specific topics. Past speakers include Jimmy Chaffin from Dye, Van Mol and Lawrence, and Julie Davis, the communications director for Cracker Barrel. October’s special guest is News Channel 5 reporter Rodney Dunigan who will explore the topic “From Pitch to Placement: Understanding a PR Practitioner’s Role in News.” PRSSA membership receives exclusive access to internship opportunities before the department publicly announces them. Members will also visit local agencies and corporate offices throughout the year. Academic portfolios will be developed for a student’s future internship and employment interview. Professionals will review and advise members of current trends in the industry, and professional development workshops will be offered to provide insight on becoming a successful practitioner. For more information about membership and dues, please contact Hunter...
