by Kelsey Durnin | Apr 8, 2011 | News Slider
Buying a sandwich from someone selling food out of their truck seems pretty shady to some people. But the mobile food industry is sweeping over Nashville, and the idea seems to be sticking. As of last Saturday the city has 13 food trucks, carts and vendors serving a variety of foods in many different locations. Barbie Burgers, The Grilled Cheeserie and other mobile food trucks have adapted a concept similar to that of an ice cream truck, and they use social networks to communicate with their customers. Every time a truck moves to a new location people are notified by status updates on each company’s Twitter and/or Facebook, along with an estimated time the truck will remain there. So far, this unity between mobile food trucks and social media has proved increasingly successful. Eden Luquire, a sophomore psychology major from Weaverville, N.C., can attest to their success as a loyal customer. “I follow The Grilled Cheeserie on Twitter and make it a point to stop by when they are close,” Luquire said. “It’s a really interesting concept, and very accessible.” The Grilled Cheeserie began running a truck in the Green Hills area on April 1, which began what the Cheeserie successfully deemed National Grilled Cheese Month. According to their Twitter, day three of Grilled Cheese Month resulted in over 300 grilled cheeses sold in three hours. Although The Grilled Cheeserie’s main menu item is obvious, customers will also find other types of melts and sandwiches sold at the truck. In addition, their daily Twitter updates announce what kind of pudding they will be serving that day as well as any other...
